Following a successful customer trial of My Service Trust in 2016, Scotland’s largest independent motor factoring group, Dingbro, has partnered with Smart Garage Solutions to provide their network of 1,000 garage workshops with access to the latest software and technology to create, review and send HD quality personalised customer videos.
Since 1973, Dingbro has become synonymous with excellence in the field of automotive component distribution. With over 1,300 employees in 26 sites throughout Scotland, Dingbro is Scotland’s largest independent motor factoring group servicing an area from Shetland and the Faroe Islands down to the Scottish borders. Dingbro is also a member of the Parts Alliance which further enhances its service.
The My Service Trust product, developed by Yorkshire-based Smart Garage Solutions, is used by garage technicians to highlight any urgent or advisory works that need carrying out on a vehicle following a service or MOT. The product enables technicians to show the legitimacy of repair works and breakdown technical boundaries. Dingbro’s team of sales agents are out covering the length and breadth of Scotland, from the Central Belt and Borders in the South, to Caithness in the North, visiting customers to raise awareness of the My Service Trust product, it’s key benefits and how garages can sign up to start taking advantage of video today.
Duncan Davidson – Customer Programmes Consultant
Ben Smith, Director of Smart Garage Solutions said: “We were introduced to Duncan and Dingbro through the Independent Automotive Aftermarket Federation (IAFF) who we are proud members of and this is a great example of how the network is producing exciting new business development opportunities for us. We are absolutely delighted to be partnering up with Dingbro, providing the network of garages they supply with enhanced customer service through the use of personalised customer videos. We are also confident My Service Trust will lead to increased parts sales for Dingbro and look forward to working with Duncan and the team, supplementing the range of expertise and support that is available to garages across Scotland.”
Duncan Davidson, customer programmes consultant at Dingbro said: “We are delighted to welcome Smart Garage Solutions as a partner of Dingbro and we are looking forward to working with them for the benefit of our customers. Feedback from the trial of My Service Trust has been fantastic! Customers report back that they really appreciate the video, as it has helped them understand an issue with their car, making it much quicker and easier to authorise any urgent or advisory repair work.
“Innovations like this are just what the sector needs right now, it helps independent garages meet customer expectations as we all rely on digital technology and our mobile phones more and more in our everyday lives.”
Robert Brownlie, owner of Ace Motoring Services Ltd in Fife was one of the garages who took part in the trial and he had the following to say about My Service Trust: “We find these videos a great way to build trust with our customers, whilst making us look very professional and helping us to stand out from the rest. Getting authorisation for additional work is almost guaranteed, because our customers can see at first hand just how worn, broken or dangerous an item attached to their very own vehicle actually is!”
For more information about Smart Garage Solutions, the My Service Trust product and how to sign up to the 30-day free trial, please visit www.smartgaragesolutions.co.uk. To find out more about Dingbro, please visit www.dingbro.com.