Yorkshire-based Smart Garage Solutions, a leading provider of software and equipment that allow independent dealers to create, review, send and track branded personalised customer videos, has signed up as an Approved Supplier Member of the Independent Motor Dealers Association (IMDA).
Smart Garage Solutions joins IMDA as an approved supplier.
Having launched just last year, the IMDA was formed to represent, support and to become ‘the Voice’ of the Independent Car & LCV Dealers and Independent Franchise Dealers who are based here in the UK. The role of the IMDA is to help prevent the well documented prediction that 1 in 5 Independent Dealers will go out of business within the next 5 years.
As an Approved Supplier Member, Smart Garage Solutions will provide IMDA members with regular expert commentary on the use of the latest video technology and personalisation to create a convenient and customer-centric experience. They will also offer members preferential rates on its market leading ‘My Sales Trust’ product, which is used by independent car dealerships across the UK to increase car sales and enhance their brand presence through the use of personalised video.
The way in which customers are purchasing vehicles is changing, with the majority of research now carried out online. Getting the customer to your dealership is imperative with the average customer visiting only 1.2 dealers to make their car purchase. Recent reports suggest that 1 in 3 videos result in a sale, with customers prepared to travel up to 65% further to view and buy the vehicle from you.
Ben Smith, Co-Founder and Director of Smart Garage Solutions, said: “We are delighted to partner with the IMDA and look forward to working with its members to help drive enhanced customer service within their business whilst also increasing sales. Like the IMDA, we exist for the benefit of Independent Motor Dealers. We offer a personalised customer video solution, with the same great features and customer service benefits as the systems the franchise dealers use, but at a fraction of the cost – less than 40p per video! Putting independent dealers on a level playing field with the main dealers and their deep pockets.”
Jim Reid, Chairman of the IMDA, said: “We are excited to welcome Smart Garage Solutions as one of our Approved Supplier Members. Recognition is one of the core 4 pillars that drives the Association and we want our members to be recognised for being a trusted dealer in the industry they work so hard within. Personalised video is rapidly becoming a vital tool that businesses are using to establish such transparency and trust with their customers, so Smart Garage Solutions insight and expertise in personalised customer videos and integrated digital marketing will bring huge benefits to our members. Their involvement as an Approved Supplier Member will also significantly add to the dealer debate surrounding good customer service and trust in the industry.”
Phil Weaver, Director of Knickerbrook Cars and long-standing My Sales Trust customer, said: “Making a great first impression by using the ‘My Sales Trust’ app has had a positive impact on my business. I’m able to provide a ‘personal’ walk around video presentation and send it via SMS and email in a matter of minutes. Since subscribing I’ve seen an increase in customer engagement, in the number of telephone callbacks and most importantly, cars sold. For the investment it’s a no brainer.”
To find out more about Smart Garage Solutions and the My Sales Trust product, please call 01422 374 617 or visit www.smartgaragesolutions.co.uk.